A media bagging challenge competition helped kick off Safeway’s annual fundraiser for people with disabilities this week pairing Denver-area media personalities with Easter Seals clients and Special Olympics athletes who are employed by Safeway. The goal was to pack a cart full of groceries in the fastest time, using some tender loving care.  During the month of April, customers can choose to donate at the register to Easter Seals Colorado and Special Olympics Colorado. Over the past four years, the fundraiser has helped raise more than $2.5 million dollars for these charities.